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Anyone who has been involved in digital marketing for some time has certainly heard about storytelling. After all, this is one of the most used terms within this field, as it is part of the strategies of large brands that have already achieved success. Therefore, understanding what it is and how to use this tool may be what you are looking for to further increase your company's numbers. Knowing this, here we separate everything about the art of storytelling and how to use it to create killer content! Follow below! What is storytelling Storytelling is an English term that, in literal translation, can be defined as the act of telling stories. However, in digital marketing the context goes much further, becoming a true sales strategy. You can find the complete definition of what storytelling is and how to use it in your sales strategy. The main difference between ordinary storytelling and advertising is dramatic appeal. In common methods, the only objective is entertainment, and for this to occur, jokes and other humorous traits are used. In storytelling, however, all stories are told with the aim of identifying the potential customer with the plot being told. To achieve this, drama and real situations are commonly used, which are resolved through the purchase of a certain product.
In other words, the customer sees themselves in the situation of Colombia Mobile Number List that person who has already had a change in their life and purchases the item so that they can have this transformation in their life too. Advantages of joining storytelling Within digital marketing, new strategies emerge every day that are sold as the key to success. Therefore, the vast majority of professionals in the field have a certain resistance to adhering to them, knowing that the result can only be achieved with a lot of effort, time and dedication. Storytelling, however, differs from these techniques promised as “miraculous” for several reasons. Knowing this, it is worth learning a little more about the advantages of adhering to this strategy and bringing it to your business. Check it out below! Connects people to products In the last three decades, the wave of consumption has grown considerably. Everyone felt the desire to have absolutely all the products that appeared on television or radio advertisements, whether because of their status or the promises they offered. In the last two years, however, this trend has been decreasing. More and more people understand the importance of conscious consumption and reducing waste production.
Therefore, marketing, in turn, needs to follow this new wave. Knowing this, the big key to not suffering from a drop in sales is to make your consumers connect with the products offered. This way, they feel how much of a difference that item will really make in their lives and choose to purchase, not impulsively, but very carefully and confidently. For this to happen, there is nothing better than storytelling. That's because there's nothing better to cause empathy than discovering that someone has gone through the same problems as you. Or, even more so, realize that this person can go through these difficulties and that you can too. Through storytelling it is possible to connect the customer with the idea that the product has to offer. Therefore, the purchase made is not just about the item, but also about the idea behind it. Storytelling generates more engagement If there is one factor that is valuable to digital marketing professionals, it is certainly engagement. After all, it is proof that the content produced is good enough to generate interest among consumers. Engagement can be defined as the actions that the audience takes with certain content. That is, from views, to likes, comments and especially shares. The reason why storytelling helps a lot in this matter is quite simple: people understand pain, identify with it and want to share their respective stories.
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發表於 2024-3-9 12:29:59