Knowing who your customers are is essential

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It is also an effective way to learn more about your audience and what they are looking for (bounce rate, number of pages visited, etc.). Additionally, don't forget to analyze your competitors' online presence. Again, in addition to encouraging you to expand your visibility, this is an ideal way to evaluate what works best and integrate additional channels into your strategy.

Define who the targets of your digital strategy are Before Phone Number Data you want to communicate with your target, you must know them. Define your buyer persona : who is he? What are their needs and motivations? On which social network can you reach it (Facebook, Twitter Instagram, Linkedin)? this will allow you to direct your marketing strategy in the right direction, and to prioritize the targets to reach. Read also: What is a buyer persona and how to define it? Buyer personas template download How to set your objectives for your digital marketing strategy.




Once this audit is completed, you will have a clearer idea of ​​your marketing needs and will be able to define a list of objectives to achieve. The latter not only allows you to unite your colleagues around a common project, but also to implement concrete and relevant actions. Set SMART goals . This method lists the 5 criteria to take into consideration to set relevant goals and optimize your chances of success in your digital marketing strategy: S (specific) : have simple, precise and understandable objectives.