A consistent format makes it easier to collect

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UTM Meaning: What are UTM parameters? UTM (Urchin Tracking Module) parameters are information used for web analytics and tracking purposes that are added to web link URLs to help track and analyze the effectiveness of specific marketing campaigns or channels. UTM parameters consist of five main elements: source, medium, campaign, content, and term. Let’s take a look at them one by one below! UTM Components: What is the UTM link structure? UTM has the following structure: UTM is a Dynamic URL that contains parameters such as '?' or '&'. UTM begins with '?' after the URL, and if additional parameters are written, they are connected with '&'. Source, medium, and campaign are essential elements, and content and term can be optionally used depending on the campaign.


UTM link structure example utm_source utm_source indicates the source of the traffic. Advertising media is Cambodia Phone Number Data indicated because it is mainly used to track which platform the ad came from. For example, 'google,' 'naver,' 'facebook,' 'sms (text)', etc. utm_medium utm_medium indicates the type of traffic, mainly advertising format. Examples include 'display,' 'cpc,' 'referral,' and 'email'. utm_campaign utm_campaign refers to the name of a specific marketing campaign. It is useful for distinguishing between multiple marketing campaigns and tracking the performance of each. This parameter allows you to compare performance for each campaign. For example, you can name your campaign something like Year-End Sale or Summer Promotion. utm_content utm_content is used to distinguish creatives or links within the same marketing campaign. It can mainly be used for advertising A/B testing.




Useful for tracking and comparing the performance of individual creatives. utm_term utm_term is used to track search terms or keywords used in advertisements. It is mainly used in search advertising, and when you set the relevant parameters, you can compare performance by search advertising keywords. How to Write UTM: How to Create Ground Rules? The most important thing when setting UTM parameters is setting the ground rules.  and analyze marketing data and accurately track the performance of each advertising medium and campaign. By setting UTM parameters according to established rules, you can effectively compare different channels and campaigns and evaluate their performance to optimize your marketing strategy.