Do not forget that a KPI must

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Content marketing objectives. Depending on your purpose, this element may be too complex to be used in a mathematical operation. be simple to understand and easy to measure, since any professional on the marketing team needs to track this data without facing objections. Example: Returning to the objectives, imagine that your company wants to generate 10 thousand leads in a year of content marketing strategy. Since you need to know the amount of income this action will generate, you must assign a financial value to your goal. For example, for every 25 leads generated on your blog, one becomes a customer.

Furthermore, assuming that each customer originated Chinese Australia Phone Number List through this channel generates an average revenue of $100. Therefore, if we divide the average income of a client by the number of leads sufficient to obtain said sale, then we have the estimated value of $4 per lead. In this way, we manage to financially quantify your main objective . This will make it easier to calculate your ROI, since you will know how much each lead returns on average to your company.



The ROI calculation is modified according to the defined goal This same concept is valid for other objectives and metrics. For example, if you want to achieve a certain goal, such as improving organic traffic or blog engagement , you will need to know the financial value each client brings, the number of views, organic visits, shares and other indicators. Given the variety of content marketing goals, there is no way to standardize the ROI calculation . The general formula – which we will see later – can be the same, but the way the return on investment is calculated will depend a lot on the objective that your company wants to achieve. After all, each goal has an indicator that specifically contributes to the company's revenue. What are the metrics and how to measure them.