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Slack is generating revenue through a paid

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發表於 2024-3-5 11:53:23 | 顯示全部樓層 |閱讀模式
Channel Talk was developed to complement the limitations of online homepages. Business owners are frustrated because they cannot see where customers are when they enter the homepage, and customers easily leave the site when there is no clerk to respond. In fact, 99% of customers who come in through search term advertising or SNS marketing leave the site without making a purchase. Channel Talk's chat button acts as an online clerk. A conversation starts with one click, and the business owner learns about the customer's situation and needs through chat. Through responsiveness, the purchase conversion rate of the product will be increased in the short term. In the long term, by increasing customer understanding, you can understand the reasons for purchasing a product or service, that is, the competitiveness of the product.


In fact, Channel Talk exceeded 15,000 customers within two and a half years of launching the service, and last Cambodia Phone Number Data year's sales grew five times compared to the previous year. With this free policy, any company with less than 100 visitors per day can use Channel Talk for free. All functions, including the 'Pushbot' function that speaks to website visitors first, the 'Supportbot' function, a multiple-choice chatbot that automates repeated questions and answers, and integration with other messengers such as Kakao Counseling Talk, can be used completely free of charge. Slack is a corporate messenger that was initially developed by a game company called Tiny Speck for internal communication purposes, but quickly expanded to other fields based on the tremendous response from Silicon Valley. Through 'channels', which are similar to 'group chat rooms', you can create channels for each team/project/headquarters, etc. and share them with everyone in the company for confirmation.  version for businesses, and in January 2019, it was reported that the number of enterprise customer accounts exceeded 600,000.




So the question is... how will Slack perform in 2018? [Slack Technologies_Revenue] Sales increased by 82% compared to last year!! It is proving to be a trend that took Silicon Valley by storm in 2018 as well. Proving that it is a growing unicorn , it achieved sales of $100 million in 2016, $220 million in 2017, and a whopping $400 million, or KRW 450 billion, in 2018 . [Slack Technologies_Profit] So, as sales grew, did operating profits, that is, the company's direct profits, also increase? Unfortunately, operating profit decreased. Since 2016, losses exceeding $140 million have been incurred. Still, when compared to the growth in sales and company size, the operating profit rate of -38% can be seen as much improved compared to -141% in 2016. [Slack Technologies _ Key Metric] So, let's take a look at Slack's key growth metrics over the same period. Slack announced that its growth indicators are based on the number of paying customers, and that it judges both the degree of contribution to sales and natural growth.

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