Clear and open communication is essential

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The seller must work collaboratively with the buyer to find solutions that meet their needs. 3 – Maintain clear and open communication:  when dealing with a negative buyer. It is important to keep the buyer informed at all times and provide updates on the progress of the solution to their problems. 4 – Provide guarantees: Negative buyers can be very demanding and critical. Providing guarantees and ensuring the quality of the product or service can help gain their trust and establish a stronger relationship. Examples of success stories in managing a negative buyer persona: Example 1: A project management software company had a very critical customer who always found defects in the software and constantly complained.


The company took the time to listen to the customer and work closely with them to find solutions to their problems. After several conversations and meetings, the client was satisfied with the solutions and the relationship between the company and the client improved significantly. Example 2: A car dealership had a negative buyer who always complained about the price of vehicles and was dissatisfied with the options available. The dealership decided to work closely with the Phone Number Data buyer to find a vehicle that met their needs and budget. After several meetings and negotiations, the buyer found a vehicle he liked and the relationship between the dealer and the buyer improved.For example, an SEO consultant or a digital marketing agency, which specializes in web positioning, can collect the interests that sellers have identified in their sales processes and create content that responds to frequent concerns of people who need a certain product or service, with the intention that they arrive more qualified and that at the time of meeting with the seller, they already have some identified needs and solutions.



Clearly this does not completely define the negotiation or acquisition of the service or product, but the potential buyer will enter the conversation with the advisor much more informed and with some ideas for adapting the service in mind, this also generates empathy and trust with the client. customer. Example of a consultative sale This type of strategy is very common in B2B sales, since the services or products must be adapted to the resources, budgets and interests of the purchasing or investing company. So let's continue talking about marketing with a success story: A renowned international company, designer of a CRM, was experiencing a significant loss of traffic on its website, sales were maintained, but as a brand it was important to maintain the top positions in some search intentions. At the time they arrived at our SEO agency , Los Creativos, they had not identified the pages that were being most impacted by this problem and above all, they were not clear why.