First it requires a lot of time and resources that small businesses rarely have. Second a gutbased approach is prone to costly mistakes. So one thing you should do first is to do an SEO audit . Only data can tell you what your audience is searching for how your website performs in search and how to improve your position. There are many free SEO tools available online. Although their functionality is limited they can provide valuable insight to incorporate into your small business SEO strategy. Ahref . Despite beingool Ahrefs also offers free SEO options. These include SERP Checker Keyword Generator and Site Authority Checker. Ubersuggest . Its another free tool built for small business SEO. Ubersuggest focuses on finding new keywords that could rank for your site thereby increasing its traffic. MozBar Chrome Extension . Its a free Chrome extension that makes it easy to determine your domain authority and spam rating.
Moreover it helps in generating new backlinks. Ranktracker SERP Simulator . Using this tool small business SEO experts can find out how a web page phot editor looks in the SERPs. It provides additional ideas on how to optimize your URL meta description and title tag to increase clicks. Conduct an SEO audit and create your small business SEO strategy Use all the information from the above tools to develop the perfect small business SEO strategy. . Do keyword research Whether you have years of SEO optimization experience or not you need to do keyword research. This is an essential step to getting the most out of your small business SEO strategy. Fortunately it doesnt require any special marketing skills. But remember to search for specific keywords not random keywords with high search volume. CHECK OUT RANKTRACKER ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION The foundation of every successful business is a strong SEO campaign.
But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials First create a list of relevant keywords that your target audience is searching for. Then exclude terms and phrases with low search volume from this list. There are no specific recommendations for keyword search volume value. But it should be at least searches per month. And finally choose only lowcompetition keywords to appear at the top of the SERPs as quickly as possible. Once you know the target keywords for your small business SEO strategy you can proceed with onpage SEO optimization. . Optimize the page for SEO In short onpage SEO optimization is the inclusion of target keywords on all pages of a website. So this can be considered the easiest part of small business SEO optimization.