This allows you to optimize your website

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Clicks (Click) and form interactions. Enhanced measurement events – additional events that GA can collect after enabling the “advanced measurement” option. They include, for example, content views (View_item_list), adding a product to the cart (Add_to_cart) or removing a product from the cart (Remove_from_cart). Recommended events – specially selected events that GA recommends collecting to obtain more detailed data on user activities. These events include e.g. lead generation (Lead), search (Search) or transactions (Purchase.

Custom events – events that you can define yourself to track custom actions or user interactions that moible number data are not covered by automatic or recommended measurement. They can be used to track things like popup displays, video playback, or API interactions. Before we dive into creating events in GA , it's important to understand the benefits of tracking them. Thanks to events, you can track every user interaction, from clicking a button, through playing a video, to making a purchase in your online store.



This will allow you to understand exactly how users use your website or app and what actions lead to orders or other business goals. This allows you to optimize your website or app to increase its effectiveness and achieve better results. Before creating an event in GA , it is worth making sure that it is not already collected automatically or covered by advanced measurement. This way you will avoid collecting unnecessary data and duplication. However, if you do not find the selected event on the list, you can use the Analytics option or use Google Tag Manager. SEE Everything you need to know about Allegro Analytics.