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The Difference Between Sales Engineers and Product Managers Sales engineers and product managers are similar in that they both have a deep understanding of the product or service at hand and both want to meet customer needs. Product managers, sometimes called account managers, are expected to research the current market, outline the needs of the target audience, clarify product positioning and help facilitate the product launch process. They focus on helping the sales pipeline from a high-level perspective with little involvement in the actual sales themselves. In contrast, the sales engineer focuses directly on the sales itself and serves as a technical guide for the salesperson throughout the sales process.

They are tasked with explaining how the product solves specific customer problems, conducting technical demonstrations and product demonstrations and monitoring the market to provide recommendations on how to continually modify and improve the Email Marketing List product to meet customer needs. Why becoming a sales engineer is an important next step for sales reps There are many transferable traits between sales representatives and sales engineers. Both require interpersonal skills and problem-solving acumen such as excellent communication professionalism and a high level of emotional intelligence. Roles begin to diverge once technical skills are taken into account.




Successful sales engineers have the technical background and industry expertise to track  that the untrained eye might miss. When working with potential customers or potential customers, technical sales engineers can use the customer's friendly  Download the Annual State of Sales Report Download this free 1-page report containing dozens of insights, statistics, and findings about the sales industry at the beginning of the year. Download the Monthly Sales Status Report Download this free report to learn how the sales industry is adapting in 2020 and is expected to drive growth in 2020 Work Email Me privacy statement. You can cancel your subscription at any time. Make selling easy with Sales Professionals.