How should these types of campaigns be evaluated Why measure social media activities Evaluation is an integral part of every marketing campaign. Thanks to it we are able to assess whether the selected strategy produces measurable effects or whether it should be modified.
It is important to remember that social media is a very dynamic environment. A strategy that has produced satisfactory results in the past may not necessarily be effective today. By conducting ongoing evaluation we Phone Number List can also analyze whether the new solutions used even those consistent with current trends are effective for our type of business.
Without measuring we may conduct activities or consider results as satisfactory which could be much better after modifying the strategy. It is not enough to be satisfied with the "visually" observed increase in the number of likes and shares compared to the time when we did not run the campaign. You should be guided by hard data that will allow you to assess the scale of possible success.