Audience Empathy: The Key to SEO

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To better understand the meaning of “keyword” it is important to enter the mindset of an ordinary person who uses Google to find information or products of their liking. What is the logical process that leads them to write certain words? In this article, we will try to shed light on one of the most important topics of SEO, namely the optimization of web content for search engines.


To win over a potential buyer, you need to speak telegram number their language . This is not just a literal statement, but also a concept related to the form and choice of keywords.

In essence, to be able to be found by a customer, you need to think like them , aligning the content to what they are looking for on search engines. This concept, which seems simple at first glance, is the key to the success of keyword selection and, consequently, of the entire SEO apparatus.

Knowing what people are searching for is not easy , but it is the only way to effectively find customers and, more importantly, convince them to return. Although the use of search engines is constantly evolving, there are several primary principles that generally govern “queries” on Google, Bing and the like.