Online customer service reviews are highly influential, affecting up to 88% of shoppers. Therefore, customer service should be a top priority for retailers. 3 The majority of shoppers ( 73% ) use multiple channels to make purchases, highlighting the importance of an omnichannel approach to retail. 3 Online shopping has gained significant popularity, with 51% of Americans preferring it over traditional in-store shopping. 3 However, nearly half of consumers (49%) dislike the inability to try a product, a disadvantage faced when shopping online.\
3 Retail trade is the largest private Phone Number List sector employer in the United States, highlighting its importance to job creation and employment. 3 Finally, the US is the country with the highest spending on online shopping in the world, with 69% of online shoppers living in the country. This demonstrates the enormous potential for growth and profitability in the US retail industry. 3 Retail Trends In 2022, 43% of brands intend to create products that reflect their values and beliefs, indicating a growing trend towards ethical and purpose-driven business practices. 2 As part of building customer trust, 41% of brands are investing in transparency about their social impact, vision, goals and progress. 2 In addition, 44% of brands plan to increase transparency in the use of customer information, potentially addressing growing concerns about privacy and data security. 2 Due to changing consumer preferences, 53% of companies have made sustainability one of their top priorities for 2022. 
This includes improving the manufacturing process and using more environmentally friendly packaging. 2 The importance of environmental and social goals is evident in consumer purchasing decisions. Over the past year, 41% of consumers said brands clearly communicating what they are doing to achieve these goals had a significant impact on their purchasing decisions. 2 Likewise, 44% of customers in 2021 preferred to buy from brands with a clear commitment to sustainability. 2 Additionally, 41% of consumers preferred to buy from brands that have a clear commitment to social causes. 2 Consumers are becoming increasingly aware of the environmental impact of their purchases. 42% of them said that knowing that a brand is actively working to reduce its carbon footprint is important when deciding whether to buy a product online. 2 Finally, 46% of customers are more likely to buy a product online if they can recycle the product packaging, indicating the importance of sustainable practices throughout the product lifecycle. 2
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發表於 2024-1-9 17:12:29