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As a content marketing manager, you want to get good at knowing what content works for your company, what that content should look like, and how to get the right person to produce it. In the case of use case pages, VS pages, and a few product-oriented blog posts, you’ll want someone in-house driving strategy and production of your content marketing efforts. The scaling comes best.
When you’re trying to cast your net far and target more keywords with blog posts. This is when you can hire freelance writers and editors to help you. If you don’t have the budget, you can have people internally at your phone number list company help create content if they’re subject matter experts. But don’t rely on this. More often than not, a coworker gets excited about contributing to their company.
Blog but then their own work demands get in the way. It causes too much back and forth and delays in your content calendar. If you’re a small startup this may not be the case. But if you have say over 100 employees at your company, it can be an unreliable strategy and causes unnecessary headaches. So, here’s how to scale your content team. Hiring for content Have at least one content marketing manager.
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發表於 2023-10-10 14:05:23