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The CAN-SPAM Act is a US federal regulation that establishes that commercial email messages give recipients the right to unsubscribe from them. It applies to both B B and B C commercial emails, and violators are subject to penalties of up to $ , for each separate email. Additionally, the Law requires the following: Each email must include objective and correct information You must identify the person or company sending the message. You cannot use misleading subject lines. It must be clear that the message is a marketing/advertising communication.

You must include a valid physical address. It can be a postal address or a post office box. The opt-out should be clear and easy to recognize. You are required to respond to all exclusion requests within business days. You cannot include an unenrolled email on any philippines photo editor transferred email list. It is essential to know these legal requirements, since even if you hire a marketing agency to carry out your email campaigns, compliance with the law is solely your responsibility. Conclusion As you can see, putting together an email marketing.



Campaign requires much more than simply promoting your business. An effective strategy requires a lot of time, effort and skill, as well as continuous testing to see what works best. Make sure you have a good email marketing tool at your disposal, develop a sustainable and targeted strategy, and make reporting easy. Stay agile by evolving your strategy thanks to your analysis, and you will surely be able to close more clients. For B B clients at Smartbound we carry out specialized email marketing campaigns with HubSpot.